Posted:
January 25, 2012
Address:
Santa Monica, California
Santa Monica, CA 90401
Occu:
Description:
This is your opportunity to launch and manage web and mobile advertising campaigns for goodreads.com.
As Ad Ops Trafficker you will perform all aspects of traffic management including implementation, testing, deployment, fulfillment and optimization of ad campaigns from clients and ad networks across multiple sites and platforms.
You will provide technical expertise and maximize campaign delivery and revenue.
This is also a great opportunity for a career path in advertising operations and revenue management.
TO APPLY:Send your resume and a paragraph or two about why you want to work for goodreads to jobs @ goodreads.com
RESPONSIBILITIES:
- Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies.
- Work directly with third party ad servers, rich media vendors, clients, media buying and trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking.
- Continuously focus on ensuring that maximum revenue is retained, as well as partner with sales representatives and clients to increase renewal rates and advertising spend.
- Assist with research for proposals and special projects as needed.
- Manage site inventory, respond to specific forecast requests, and provide general forecasts to the team on a regular basis.
- Organize interdepartmental workflow to ensure that all elements are handled according to process and schedule.
- Develop new, innovative sales, marketing and product solutions.
- Manage advertising network relationships and help drive revenue.
QUALIFICATIONS:
- Experience with ad serving applications (ideally Doubleclick)
- Ability to understand and report on advertising data and rich media, HTML and Flash advertising units
- Experience with HTML, Macromedia Flash, JavaScript, and other rich media formats is preferred
- Experience with advertising client account management, reporting, client service issues
- Knowledge of both display and mobile advertising
- Proficient with MS Excel advanced functions and analytics
- Familiarity with CRM applications
- Passion about books and reading. Bonus points if you are already a goodreads member.
- Experience in the book publishing/selling industry is a plus
- Self-motivated, detail-oriented, analytical
- Strong team player with excellent communication and interpersonal skills
- Able to establish and maintain positive working relationship with internal and external clients
- Entrepreneurial, proactive, and able to work in a fast-paced environment
- Bachelors Degree
ABOUT GOODREADS:
- We are the world's largest site for readers and book recommendations in the world. We have more than 6.9 million members who have added more than 240 million books to their shelves.
- Our mission is to help people find and share books they love. Along the way, we plan to improve the process of reading and learning throughout the world.
- We are a successful, profitable start-up founded in 2006.
- Our environment is highly supportive, friendly and fun.
- Great Location: 1444 9th Street, Santa Monica
TO APPLY:Send your resume and a paragraph or two about why you want to work for goodreads to jobs @ goodreads.com
As Ad Ops Trafficker you will perform all aspects of traffic management including implementation, testing, deployment, fulfillment and optimization of ad campaigns from clients and ad networks across multiple sites and platforms.
You will provide technical expertise and maximize campaign delivery and revenue.
This is also a great opportunity for a career path in advertising operations and revenue management.
TO APPLY:Send your resume and a paragraph or two about why you want to work for goodreads to jobs @ goodreads.com
RESPONSIBILITIES:
- Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies.
- Work directly with third party ad servers, rich media vendors, clients, media buying and trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking.
- Continuously focus on ensuring that maximum revenue is retained, as well as partner with sales representatives and clients to increase renewal rates and advertising spend.
- Assist with research for proposals and special projects as needed.
- Manage site inventory, respond to specific forecast requests, and provide general forecasts to the team on a regular basis.
- Organize interdepartmental workflow to ensure that all elements are handled according to process and schedule.
- Develop new, innovative sales, marketing and product solutions.
- Manage advertising network relationships and help drive revenue.
QUALIFICATIONS:
- Experience with ad serving applications (ideally Doubleclick)
- Ability to understand and report on advertising data and rich media, HTML and Flash advertising units
- Experience with HTML, Macromedia Flash, JavaScript, and other rich media formats is preferred
- Experience with advertising client account management, reporting, client service issues
- Knowledge of both display and mobile advertising
- Proficient with MS Excel advanced functions and analytics
- Familiarity with CRM applications
- Passion about books and reading. Bonus points if you are already a goodreads member.
- Experience in the book publishing/selling industry is a plus
- Self-motivated, detail-oriented, analytical
- Strong team player with excellent communication and interpersonal skills
- Able to establish and maintain positive working relationship with internal and external clients
- Entrepreneurial, proactive, and able to work in a fast-paced environment
- Bachelors Degree
ABOUT GOODREADS:
- We are the world's largest site for readers and book recommendations in the world. We have more than 6.9 million members who have added more than 240 million books to their shelves.
- Our mission is to help people find and share books they love. Along the way, we plan to improve the process of reading and learning throughout the world.
- We are a successful, profitable start-up founded in 2006.
- Our environment is highly supportive, friendly and fun.
- Great Location: 1444 9th Street, Santa Monica
TO APPLY:Send your resume and a paragraph or two about why you want to work for goodreads to jobs @ goodreads.com
Salary:
Excellent Salary
Apply by
Email:
